Second, it must show progress on KPIs like engagement, conversion, and retention. In October, I wrote a brief summary of the strategy behind Fortnite’s shocking “black hole” event.Here is a quick summary of my thoughts on Fortnite’s Travis Scott live concert. After two years and hundreds of millions of dollars spent in the ramp-up to launching a new subscription video-on-demand (SVOD) service led by two of the most seasoned and successful tech and media executives, does the underwhelming launch mean the inevitable demise of Quibi? This can be a net positive for new streamers launching over the next few months, including Quibi, HBO Max, and Peacock. Quibi, like many other streamers, ... according to analyst Matthew Ball. If you believed in the idea (as Quibi’s team undoubtedly does), the only way to launch was to raise and spend hundreds of millions of dollars. Although it was intended to be watched exclusively on smartphones while outside of one’s home, the company received feedback from users that they wanted to be able to watch the content on their TVs. But it quickly fell in rankings in the app store, none of the launch content has reached the cultural zeitgeist, and in a feisty interview with the New York Times last week, founder Jeffrey Katzenberg complained that the number of users did not meet expectations, saying, “It’s not up to what we wanted. Whitman has said as much about her timeline for assessing the feasibility of Quibi, noting, “We’re still new at this and it’s the unknown unknowns that we’re trying to figure out. We’re learning something new every day.”, Quibi was in the unenviable position of launching a mobile-focused product at the beginning of a global pandemic keeping people in their homes. Six weeks after launch, Quibi has a reported 3.5 million downloads and 1.3 million active users. Matthew Ball, in his wonderful recent piece “Audio’s Opportunity and Who Will Capture It”, expresses this ‘unlock’ through the lens of the possible migration of spoken audio distribution from the legacy RSS format, to a novel, Spotify-owned format (bold added by me): Then the Radical Right Arrived. — Will, as Matthew Ball suggested, ... — Is this homebound life an opening for Quibi, which is supposed to launch in a few weeks? [Writer 1] False.Black bear. From 2016 to 2018, he was head of strategy at Amazon Studios. It is, and always has been, easy to be skeptical of Quibi. — How soon will Hollywood’s TV production suspensions affect the pipeline of new episodes? Baschez and Keesling agree in their piece, explaining, “Why would they raise so much money at such a high valuation? Quibi raised USD 1.75 billion two years before launching its first product. However, the comment could also be interpreted as providing cover for his team in an attempt to keep spirits high as they continue to build, iterate, and find product-market fit. Media analyst Matthew Ball recently wrote that "It's increasingly clear that (niche is) not going to work." The trial initially ran through April 6th, but has since been extended to April 20th. Quibi is marketing itself in a tongue-in-cheek way: its ads make fun of the fact that the world probably doesn't need another video service. As media analyst Rich Greenfield has said, “Churn is the killer of new subscription video services.” Churned users are unlikely to return, and the cost to acquire new customers to replace them is likely to be higher, as paid advertising picks the low-hanging fruit first, metaphorically speaking. (After all, the app launched during a global pandemic when everyone is stuck inside.) It is, and always has been, easy to be skeptical of Quibi. So a subscriber who joins in June will almost definitely find the product experience better than someone who joined at launch. Quibi, like many other streamers, has found itself in an unusual moment. This can be a net positive for new streamers launching over the next few months, including Quibi, HBO Max, and Peacock. Are those considered also players in this back and forth? Matthew Ball is a venture capitalist and digital media strategist. Written By Matthew Ball There is a strange disconnect between our collective obsession with media and the amount of money we spend on it. In some ways, lower-than-anticipated initial adoption is actually a blessing for the company. Still a relaxed one year before launch. This could in part be due to the company’s partnership with T-Mobile, which is giving some subscribers a free year of the service. Tim Culpan on Taiwan, COVID, and Apple’s supply chain. If you haven’t heard of Quibi, you’d be forgiven to think it was a rocket company to rival SpaceX. Eugene Wei on the half-life of information. Ask the Porn Industry. I don’t think so. The situation in the US is predicted look like this: While Antenna’s data is an educated guess, Tase and Carson are respected in the industry, and their work recently showed up in an essay about the impact of COVID-19 by analyst For them, investing more capital in Quibi is taking money from one pocket and putting it in the other. Take a look, An Oral History of Wikipedia, the Web’s Encyclopedia, The Moderation War Is Coming to Spotify, Substack, and Clubhouse. This is an unflattering quote from an executive, seemingly passing off all responsibility for an underwhelming launch. If you haven’t heard of Quibi, you’d be forgiven to think it was a rocket company to rival SpaceX. There are two different tiers: a $4.99 plan with ads and a $7.99 plan without ads. A newsletter that puts the week's most compelling tech stories in context, by OneZero senior writer Will Oremus. As analyst and venture capitalist Matthew Ball noted on Twitter, the fact that people are stuck at home “will give every new, nascent and yet-to-launch OTT video service a … Much like T-Mobile’s “Netflix on Us” promotion, customers who want free access to shortform video streaming service Quibi will have to meet a specific requirement: they must have a multiple-line plan with the carrier. Perhaps it’s even easier now that the product has had an underwhelming launch, even according to its founder. Anyone who has experienced “revised projections” or underwhelming product launches knows the importance of maintaining morale and focus within a company. Second, much of the criticism is coming from Silicon Valley tech types, who viewed raising $1.75 billion before launching a product and getting customer feedback as asinine. Quibi, Peacock And HBO Max Are All Set To Launch In The Coming Months. "The cost of content doesn't change based on whether the buyer is large or small, profitable or unprofitable, niche or broad," Ball told dot.LA. His essays and investments can be found at www.matthewball.vc and @ballmatthew. Launching in July, August, or September may have given Quibi the advantage of having the deepest catalog of new, original content, along with more people beginning to leave their homes on a regular basis. Every weekend, hundreds of headlines are written about the latest box office blockbuster or bomb. -- Will, as Matthew Ball suggested, TV distributors invoke force majeure clauses to renegotiate their "payments to ESPN?" It is a text-based reproduction of my April 26 tweetstorm. Still, the longterm success of these streamers comes down to new content and keeping people engaged, according to analyst Matthew Ball. But she acknowledged that there are still questions around how many users will stick with the app once the trial period is over. What’s Next for Parler? Has Come in Just 5 Years, Inside the Surprisingly Big Business of Spotify’s Secretive White-Noise Spammers. For those unfamiliar, Quibi is a short-form video app that will cost $5 a month with ads, or $8 a month without them. Quibi has already reportedly revised its first-year projections, which had expected 7 million subscribers and $250 million in subscriber revenue. For technology companies, it most likely is! Within weeks, Quibi announced that the functionality to cast content to TVs would be added in the next month, a relatively quick product improvement. Quibi’s leadership had always planned on making data-driven decisions post-launch, with Katzenberg commenting in an interview last June, “Until day one, every decision that we make around content will be driven by instinct. This is exactly what Quibi is doing. Quibi is quickly iterating on product with feedback from users, has strategic investors who are likely to continue funding the company, and has a management team with deep experience leading through difficult times. newsletter, increase in subscribers and customers respectively. One interesting component for Quibi is that it becomes a better proposition on a weekly basis, since all of its content is new and not available anywhere else. One of the most important metrics in subscription businesses is churn, or the percentage of subscribers who unsubscribe on a monthly basis. Quibi launched with a 90-day free trial for users who signed up before the end of April, and the percentage of users who convert to subscribers after their free trial ends will be enlightening. If Quibi’s launch experience and consumer proposition is subpar, exposing millions of users to a product that hasn’t yet found product-market fit is like trying to fill a leaky bucket — an awful waste of money. 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